Average
Athlete
Athletic clothing brand
Rundown
Brand Identity
Logo Design
Average Athlete is an athletic clothing brand for everyday people who don’t take life too seriously. Average Athlete celebrates and recognizes all athletes, and is meant for those who are not too hard on themselves.
“Let’s make average cool”
Rebrand
A client located in Indianapolis, Indiana reached out to me to recreate her logo and brand identity.
Design Details
The original logotype consisted of a sans-serif type that only consists of black and white variations. The client wanted to change the personality of the brand by exploring new color options as well as expressing the brand to be fun but simple while still focusing on the logotype.
